The International Brands!

Luxury brands luxury brand appeal is rich. Luxury (Luxury) from the Latin for "light" (Lux). Therefore, the luxury goods should be shiny, bright, enjoyable. Luxury brands through its visual identity system conveys the content. From a sociological standpoint, is the aristocratic class luxury items. It is standing, there is identity, a superior power. It is a noble representative of the image. Now, although social democracy, but the people's "wealth concept" has not changed, just the luxury brands to meet the needs of the people of this instinct. "Rolls-Royce" cars have a symbol of nobility car.

Luxury brand service products must be "the most advanced." This "highest level" must be from the exterior to reflect the quality of each can. High-level of luxury should be visible. Because people of their luxury "obvious", it can mainly bring glory. So, out of a luxury which should provide more "visible value" - people seem to feel good. People who buy luxury goods is not entirely in the pursuit of practical value, but in the pursuit of all mankind, "the best" feeling. "Mercedes" car so; "Chanel" Fashion is also true.

Luxury brands tend to have pride, they continue to establish a personalized banner, creating their own highest level. "Mercedes" the pursuit of the top quality, "Rolls-Royce," the pursuit of a hand-built, "Ferrari" pursuit of speed, and "Cadillac" pursuit of luxury and comfort. Their independence from great masters of the heart, display their energy. Because of the personalized products only for people to create a reason to buy. It is because of the personal luxury

Luxury brands are very specific, it is not free to expand use. The so-called brand specificity, referring to a particular brand of a product or service only to a certain category of products. It is difficult to see a luxury brand points across the two sectors to use, but also a success. Brand brand management diversification itself is taboo, let alone a luxury brand? "Pierre Cardin" (We do not think it is a true luxury brand) has extended to the wine industry, the production of a "Pierre Cardin" wine, the result failed. If the "Nike" dare to do so, luck certainly is not long. "Remy Martin" If the successful launch of a shampoo, the "P & G" must be Qiqiaoshengyan the.goods far as the general public, it also show the value of its distinguished.